Animation

Production and essentials of Animation
Animation is a place for innovation and everything that can be imagined in the mind can be depicted in it.
In animation, the producer and the customer are not limited to facts and anything unreal or imaginary can be produced.
An advertising animation, video or repetitive image is looped and used in online marketing. This method of advertising has been common for years, but due to businesses realizing its high power of influence in the minds of users, more business managers are turning to it.
The use of animation in advertisements is usually in the form of an infinitely repeating loop, so that after reaching the last frame, the playback continues seamlessly from the first frame. The user should not notice this repetition at first. In this type of promotional videos, any type of content can be included, from announcing the arrival or introduction of a new product to how to use current products.

Do not underestimate the power of advertising animation

Advertising animation is a powerful and very productive method, because by using it you will be able to entertain the audience in a short time. When you turn to animation or motion graphics to introduce your business, you have a lot of freedom, so that any creative idea you have will become a video content. This is despite the fact that if you make a real teaser, you may not be able to prepare the desired environment, desired characters, and most importantly, the occurrence of a series of special events.

Animation became more and more advanced over time. In parallel, access and the possibility of using it was also provided for more people and companies. Today, the use of advertising animation for the purpose of branding is not limited to large companies, and every small business can use it for its benefit. On the other hand, due to new professional software and tools, making an advertising animation does not require much time.

Pay attention to the characters you use while creating the advertising animation. As you know, a series of cartoon characters are owned by certain companies and if you use them, you have violated the copyright. If you are really looking for branding, it is better to spend enough time and create a unique cartoon character for your brand. Its impact on users’ minds is more than you imagine!

The effect of using animation in advertising

90% of the information transmitted to our brain is visual. This type of information is processed 60 thousand times faster than text. In the world of content, the belief is that a picture conveys a concept better than a thousand words. The ability of a video in this field is incomparable compared to a photo. Making a promotional video is much more effective than verbal communication with the audience and will convince others to cooperate and try to get to know you more.

Fast and convenient transfer of information is not the only advantage of using advertising animation. With this method, you will get out of the repetitive and monotonous format that you have had until now in your text or banner ads. By displaying your message in the form of video media, focus your audience’s attention in any part you want and give them the analysis you want! Next, you can add your point of view using video techniques or sound effects to different parts of the video.